Because Art-as-Branding is something we know about – here we can make a difference!
We do not spend money on traditional marketing.
Instead we use Art & Culture as a long term marketing tool in positioning the Tings. A strategy that is based on our experience in that field and something we’re passionate about.
The way we do it is by getting involved in projects we like ourselves – our feelings ensures relevance to our Tings Brand Platform. We do get involved financially financially. But more important – we spend our time. We exchange our knowledge, experience and network with the all involved who gets the knowledge and experience the normally never get access to.
This combines our vision of making a difference with our Branding of Tings.
In the beginning we only worked on our own projects. Now we get involved in other projects as well.
All these Art and Culture activities is run out of Art@Tings.